News & Events

15Miles & Localeze Announce The Release of the 5TH Annual Local Search Study,Conducted By Comscore

... Localeze and 15miles announce the release the 5th Annual Local Search Study.

“With the availability, speed and ubiquity of devices, as well as exploding access points for local business information, marketers are challenged with implementing a strategic local targeting program,” said Gregg Stewart, president, 15miles.

For more on the study, visit http://www.localsearchstudy.com/

15Miles & Localeze Announce Plans For 5TH Annual Local Search Study,Conducted By Comscore

... Localeze, the largest business listings identity management provider for local search, and 15miles, a leader in local, mobile and social marketing solutions, today announced they will release the results of the 5th Annual Local Search Study, conducted by comScore, in early 2012.  This also marks a new partnership between Localeze and 15miles jointly conducting one of the local search industry’s most sought after studies.

Social, Local, Mobile (SoLoMo) Innovation or Evolution

By Gregg Stewart, President

...new search technologies from start-ups Google, Excite, and Hotbot. Two out of four is not bad. ... Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. ... Gregg Stewart ... Facebook, Google, Apple, Yelp, Groupon

Clicks vs. Calls - Which Are Better?

By Gregg Stewart, President

... can optimize it. Call-tracking is a requirement for every advertiser, large and small to begin to understand the true value of their local online efforts. ... If you want to maximize sales from online marketing, you need to understand purchase behavior.

3 Tips To Leverage Ratings and Reviews

By Gregg Stewart, President

... high demand by consumers and can be a powerful way to increase business. Get engaged with your customers to increase the online dialogue so more consumers can help select your business. ... And why Google Place deserves your immediate attention.

3 Tips To Leverage Ratings and Reviews

Facebook vs. Google - The Battle for Local SMBs' Ad Dollars

... scalable sales force and moving faster and more wisely than the competition. ... In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer relationship platform.

Daily Deals - Advance Planning Is the Key to Success

By Gregg Stewart, President

... online daily deals for relationships that last more than just a day, make the most of these for you and your customers. Plan ahead before diving in. ... Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here.

Business Listing Management

By Gregg Stewart, President

... fall of others business listings. Get in the game, claim your listing and start the process of optimizing your business for the changing local search landscape. ... Do's and don'ts for optimizing your business listing for local searchers.

Oh Those Bones, oh Those Bones, oh Those Dry Bones

By Gregg Stewart, President

... shown on mobile properties. In the end, by taking the steps outlined above, you can ensure a positive effect on your local business information in multiple types of media. ... What the integration of social media and search means for SMBs.

Reaching the Mobile Shopper: Before, During, and After the Big Sale

By Gregg Stewart, President

... can measure it, then you can optimize it. This column was originally published in SES Magazine, March 2011. ... The role that mobile devices play in the shopping process cannot be narrowed down to an overall, easily identified function.

ClickZ — SMB Social Analysis — Can Money Buy You Friends?

By Gregg Stewart, President

One of the most-important aspects of any social-media strategy is building a strong network of users. But can money really buy you the network you're looking for? See why buying Facebook "Likes" isn't a good idea. Also, learn how you can build "Likes" the right way (i.e., organically).

Clickz - Google Boost: Paid Search for the Masses?

by Gregg Stewart, President

In his latest ClickZ article, Gregg Stewart weighs in on the initial pros and cons of one of Google's latest product offerings: Google Boost. Aimed at selling simplified, subscription-based paid search to the SMB market, has Google finally found a way to sway this crucial target audience?

Infogroup Chosen as a Preferred Provider of 15miles' LocalFeed Product

Infogroup’s ExpressUpdate service has been chosen as one of 15miles’ preferred partners for submitting clients’ local listings. ExpressUpdate provides a single-step process for both Infogroup data partners and local businesses to add, update and enhance their business listings, as well as have those locations distributed to a wide network of outlets, including the top search engines, navigation devices, Internet Yellow Pages, directory-assistance (411) services and more.

15miles Ranked Top-Five Local-Search Company by topseos.com

The independent authority on search vendors, topseos.com announced for January 2011 the best local-search companies. 15miles made its presence as one of the top players in a field of thousands of providers worldwide.

ClickZ — Marketing-Strategy Checklist for SMBs in 2011

by Gregg Stewart, President

This is the year to step up your marketing efforts, but it's important to remember that what works for others may not work for you. In this column, discover the SMB must-haves for the new year.

Localeze Supports 15miles’ LocalFeed Product, Improving Consistency of Listings for National Brands and Local Advertisers

As local search intensifies, business owners must pay close attention to their local listings online. And as more consumers use the Internet to find businesses within their hometown markets, the accuracy and availability of local listings will affect sales. Through a renewed partnership with data aggregator Localeze, 15miles can feed local-business listings to a broad distribution network of Internet Yellow Pages sites, GPS companies, the major search engines and more. Get the details of the renewed agreement.

Clickz — Attract Local Searchers and Boost Search-Results Rankings

by Gregg Stewart, President

Find out how ratings and reviews are gifts that keep on giving in this article that explores how purchase decisions are being influenced by content creators. Also, businesses can learn a few tactics for securing authentic ratings and reviews.

Clickz — Google Places: Does Local SEO and Google Boost Make for a Local SEM?

by Gregg Stewart, President

It has yet to be seen if Google Boost is just another blip on the product-testing radar, or if this is a significant change to Google’s product mix. But early indications are that Google Boost and Google Places will be the faces of paid search and organic search, respectively.

15miles Experiences Continued Success With Industry Awards and Strong Year-Over-Year Growth in 2010

Another solid year of growth in interactive services culminated in two industry accolades. Read the press release that highlights our year-over-year growth of 16 percent, as well as our showing at the ClickZ Connected Marketing Awards 2010 and the IAB MIXX Conference & Expo 2010.

ClickZ — Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media

by Gregg Stewart, President

The reasons are compelling for why brands should allow their local outlets to engage in social media. But marketers should develop well-defined strategies and detailed rules of engagement in order for their local-social programs to accurately and successfully build brands. Learn why the following areas require special focus when integrating local-sales channels into the social-marketing mix: sales-channel education, coordination and measurement.

15miles Helps Guide Farmers Insurance’ Social-Marketing Strategy With Zynga

Get the press release about how Farmers Insurance Group of Companies^®, the country’s third-largest insurer, partnered with social-marketing agency 15miles. Together, we created an industry-first campaign for the Farmers brand to engage players of the popular FarmVille social-gaming platform.

15miles Releases Key Findings of Local Search Usage Study 2010

As the search landscape continues to evolve, 15miles stays at the forefront of the quest for local-business information by monitoring consumers’ media choices and search behaviors across search engines, Internet Yellow Pages, local-search sites and more. Every year, the search study analyzes consumers’ search and post-search activities to help marketers devise effective marketing strategies. Thanks to recent developments in search, this year’s study placed an emphasis on growing social-networking sites and mobile devices to show how savvy searchers are migrating to new platforms, resulting in a diverse media landscape.

ClickZ — Google's AdWords Transparency Requirements — Come into the Light

by Gregg Stewart, President

In July 2010, Google announced changes in the way third-party partners provide reports and information about their clients’ AdWords campaigns. But the changes are not really changes; they are actually new requirements. In short, search marketers, lead aggregators, etc. must provide — at a minimum — clients with costs, clicks and impressions on a monthly basis. Get all the details on Google’s changes in this article.

Groupon: Why the Business Model Just Works — For Some

by Gregg Stewart, President

15miles President Gregg Stewart contributed this insightful article for the September 2010 issue of SES Magazine. Learn how Groupon can be an effective, cross-platform marketing strategy. But before you dive in, consider weighing the pros and cons against your business model.

ClickZ — Places to Go and People to See

by Gregg Stewart, President

In direct competition with foursquare, Facebook launched "Places," which is a location-based check-in feature that furthers the social network's push into local. But what implications and/or opportunities does this pose for brands?

ClickZ — Google: Experimenting With Its Largest Opportunity — Local

by Gregg Stewart, President

Google has gone through changes that will force local advertisers to sink or swim. One such change is the placement of its 7-Pack, which demonstrates the increasing importance of local-business listings.

ClickZ — Checking in on Foursquare Marketing Opportunities

by Gregg Stewart, President

Check-in apps are social-gaming platforms that provide users with opportunities to share location status. Such location-based services can help marketers further leverage the emerging local-social-mobile space.

ClickZ — Moving at the Speed of Your Sales Channel

by Gregg Stewart, President

It's happened to you: You research a product online, only to discover that the promotion or product itself are unavailable when you visit the store to purchase. This article addresses how corporate-marketing communications need to reach all levels of the company, especially the sales channels and local franchises.

ClickZ — Is Google Becoming the New Ma Bell?

by Gregg Stewart, President

As Google embeds its product set and services into the minds of both consumers and businesses, it has an opportunity to dominate the local-search marketplace. Will Google command a monopoly over local search? Will it obtain "utility" status in the minds of both consumers and businesses? Find out in this article.

ClickZ — Yelp's Growing Pains

by Gregg Stewart, President

Yelp is one of the best examples of how local and social are merging, as consumers seek and desire unbiased recommendations to help them with local-purchase decisions. Interestingly, Yelp has come under scrutiny from angry merchants who have accused the company of engaging in disingenuous business practices.

ClickZ — How Maps Are Transforming Local Search

by Gregg Stewart, President

Sites like Google Maps are now symbols of all things local search. They're venues for businesses to promote their local relevance to users, to help users get somewhere and to reveal what will be there when consumers arrive. And all of this started with a map.

15miles Reports Growth During 2009 Inaugural Year

Representatives at 15miles, the interactive-services division of New York-based TMP Directional Marketing, reported a banner year in 2009 of 20-percent revenue growth.

ClickZ — Mobile: The Future of Location-Sensitive Advertising

by Gregg Stewart, President

Location, location, location. Media now targets your every move, and is ready to serve you a promotion or advertisement at every corner. Recent product releases from the likes of Yelp, Google and Facebook have given us clues about how our mobile-enabled lives will take shape.

PRWeb — 15miles Ranked Top-Five Local Search Company for February 2010 by Topseos.com

Topseos.com, a research firm and independent authority on search vendors, announced 15miles as a top-five local-search company for February 2010.

ClickZ — If It Can Be Measured, It Can Be Optimized

by Gregg Stewart, President

Because SEM is more efficient than most forms of direct-response marketing, errors and inefficiencies are overlooked and tolerated. But to improve their programs, companies need to understand baseline measurement and its effect on the desired outcome.

Search Engine Watch — Focusing Your Message From National to Local, Part 2

by Gregg Stewart, President

Learn how to parse out responsibilities for social media, as well as ways to establish a measurement dashboard for comparing local and national results.

Search Engine Watch — Focusing Your Message From National to Local, Part 1

by Gregg Stewart, President

Get tips for developing a strategic plan, including website management; paid, organic and mobile search; display ads; Internet Yellow Pages; local-listing feeds; and user-generated content.

Search Engine Watch — The Year of Mobile: Closer Than We Think?

by Gregg Stewart, President

Consumers are increasingly relying on smart phones and other mobile devices to select local businesses and brands. Consider these trends.

Search Engine Watch — Consumers Head Online for Local-Business Information

by Gregg Stewart, President

A study identifies how consumers use mobile, Google Maps, ratings, reviews and Internet Yellow Pages to obtain information about local businesses.

15miles Study Reveals Local Search and Consumer Behaviors Changing With Interactive Media

Major findings show that mobile search continues to grow, and the demand is being driven by younger consumers.

Search Engine Watch — Local Search Changing With the Seasons

by Gregg Stewart, President

Because of recent economic factors and broadband upgrades, local search has received the breath of fresh air it needed. Once again, it is seen as an important tactic in the arsenal of marketing tools used to gain cost-effective sales.

15miles Receives Authorized Google AdWords Reseller Status

The largest local-search agency enhances its online-advertising solutions.

Veteran Advertising Executive Gregg Stewart Chosen to Lead 15miles

Gregg Stewart will serve as president of TMP Directional Marketing's interactive-services division.

TMP Directional Marketing Launches New Interactive-Search Division

15miles is a full-service, interactive-search division of TMP Directional Marketing, which is the largest local-search agency that provides digital solutions for clients.

Local Online Marketing 101 to 411

Trainer: Gregg Stewart

With the Digital local advertising market expected to double by 2014 to $35 billion* have you incorporated Local into your integrated strategy? Session participants will emerge with a better understanding of the local landscape and be better equipped to develop strategy and action plans to tap into this important lead and sales source. (*source: The Kelsey Group)

The course will provide an overview of these localization strategies and supply concrete examples of best practices utilized by small SMBs and Fortune 500 brands.