In looking at display media statistics, the data overwhelmingly points to Facebook as the clear leader, both in terms of advertiser display spending, as well as in usage.  According to data released by eMarketer this month, the total US display advertising net revenues were roughly $12.4 billion in 2011.  Facebook’s net ad revenues came in [...]

Let’s face it.  There is a certain amount of ego that goes into a business’s social media play.  At first it was just having a presence on the likes of Facebook, Twitter, YouTube, Foursquare, or any of the number of social properties out there, that was something of a bragging right.  As adoption grew, the [...]

The search industry, including our very own 15miles blog, has been buzzing this week with commentary on Google’s “Search Plus Your World” release, which is being touted as one of the most radical changes to search engine results pages ever made.  In a nutshell, users signed into their Google+ accounts, while searching, are likely to [...]

73% of US companies use social media as part of their marketing mix (Socialmediatoday.com, December 2011). 75% of brand ‘likes” on Facebook come from advertisements.  (Mashable, January 2011) The 2011 Social Media Marketing Report published in April of this year, points to the fact that small businesses benefit most from social media, as compared to [...]

I hate to get on a bandwagon, but this one’s just too much to pass up.  The past few months have seen a flurry of activity at Netflix.  Just to catch you up (if you’ve been under a marketing rock), here are a few highlights…  First, talks broke down with their largest content supplier.  Then [...]

-The stats on Google Plus indicate how it’s important to pay attention to what metric you’re paying attention. -A wickedly exciting tool with wickedly exciting features – brought you by the guy who brought you the original Mac interface. -There’s no social like big social – does Google have the juice to attract an entrenched [...]