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Posts Tagged ‘SEM’

Personalization: Too Much?

March 9th, 2012 No comments

Search engines and digital properties in general are making more and more of a push towards personalization, with the idea that customizing information to the user’s previous behavior will create a more relevant digital experience.  Just this quarter alone, there have been major releases from the top trafficked properties pushing towards a more personal experience.  [...]

Are Facebook Ads Really “Display”?

February 24th, 2012 No comments

In looking at display media statistics, the data overwhelmingly points to Facebook as the clear leader, both in terms of advertiser display spending, as well as in usage.  According to data released by eMarketer this month, the total US display advertising net revenues were roughly $12.4 billion in 2011.  Facebook’s net ad revenues came in [...]

A Re-Cap of Recent Microsoft AdCenter Updates

February 10th, 2012 No comments

On February 1st, Microsoft announced a few new features that became available with the January 2012 AdCenter Release.  Below is a rundown of what’s new:  New Mobile Targeting Options – Advertisers who place mobile campaigns through AdCenter now have the option of targeting specific mobile operating systems, as well as separating out tablet users from [...]

Google To Report Impression Share for Ad Groups

January 20th, 2012 No comments

Earlier this week, Google announced via the AdWords blog, that impression share metrics will soon be available to advertisers at an ad group level.  (Previously, impression share was a metric that could only be viewed at a campaign level.)  The impression share level metrics available will be overall impression share (percentage of time ads in [...]

Google Changes Paid Ad Placements

November 4th, 2011 No comments

In an announcement from Google via the AdWords Blog, effective November 2nd, ads that have previously shown to the side of the organic search results may now being to appear below them.  Google says that they will be dynamically optimizing each results page to provide the best experience for users, meaning the layout may not [...]