Search engines and digital properties in general are making more and more of a push towards personalization, with the idea that customizing information to the user’s previous behavior will create a more relevant digital experience.  Just this quarter alone, there have been major releases from the top trafficked properties pushing towards a more personal experience.  [...]

In looking at display media statistics, the data overwhelmingly points to Facebook as the clear leader, both in terms of advertiser display spending, as well as in usage.  According to data released by eMarketer this month, the total US display advertising net revenues were roughly $12.4 billion in 2011.  Facebook’s net ad revenues came in [...]

Google sure is on a roll when it comes to creating controversy in 2012! Just one week after creating a stir over increased personalization via Search Plus Your World, the company announced that it is making changes to its privacy policy effective March 1st, and this seemingly has the whole digital industry in an uproar [...]

Earlier this week, Google announced via the AdWords blog, that impression share metrics will soon be available to advertisers at an ad group level.  (Previously, impression share was a metric that could only be viewed at a campaign level.)  The impression share level metrics available will be overall impression share (percentage of time ads in [...]

In an announcement from Google via the AdWords Blog, effective November 2nd, ads that have previously shown to the side of the organic search results may now being to appear below them.  Google says that they will be dynamically optimizing each results page to provide the best experience for users, meaning the layout may not [...]