Display based re-targeting (sometimes referred to as re-marketing) can be an effective way to provide an additional means of driving conversions from users who don’t choose to take an action on their initial visit to your site or landing page. Implementation of a re-targeting campaign can range from very basic (re-targeting your marketing message to [...]

When we talk with our clients about digital advertising, one of the strategies we promote is Value Extension. As we invest in programs such as display or search, there are opportunities to extend the value of these campaigns. Use of mobile and social media connections, with the permission of the users, are platforms to continue [...]