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The Self-Fulfilling Prophecy: How Personalized Search Can Be Its Own Undoing

February 21st, 2012 No comments

I have a problem with Personalized Search.  I want it to stop defining me. So, for those of you who don’t know, the approach of personalized search is to take your search patterns, and provide you results, based on those patterns, that are relevant for you.  Specifically you.  Based entirely on how you have searched. [...]