In a move originally announced in November 2011, AOL, Microsoft, and Yahoo have officially begun to offer each others unsold display advertising inventory in the US.  The inventory is managed through real time bidding, with AOL and Yahoo inventory flowing through the Right Media AdExchange, while Microsoft is using it’s own exchange, which is built [...]

On February 1st, Microsoft announced a few new features that became available with the January 2012 AdCenter Release.  Below is a rundown of what’s new:  New Mobile Targeting Options – Advertisers who place mobile campaigns through AdCenter now have the option of targeting specific mobile operating systems, as well as separating out tablet users from [...]