You supply Google with the right information for your locations, optimize them for local markets, and nurture the local dialogue. But, Google still manages to pull different information from somewhere and present that in the results. Chances are, this information was once good information and maybe still is “not wrong”, but it is not what [...]

Geo-targeting your paid search campaigns?  2011 brought some changes to how geographic targeting functionality can be applied in both Google and Bing.  While Google removed some previous functionality, Bing added to theirs.  Below is a review of the year’s major changes related to geographic targeting in paid search. Google Ending Custom Shape Targeting Option Advertisers [...]

I have been out on the road talking with both local and national advertisers to review their Local Marketing Strategies. One recurring comment has come out of these meetings. When conducting research on why a particular customer did not choose their buysiness, many business owners get the comment: “I didn’t know you did that”. This [...]

Today we live in an environment where change in the Local Marketing arena is at an all time high.   The biggest challenge facing national brands and local businesses alike is how do you cut through all the noise of what’s available and strike at a prioritized approach to building local lead generation. How much time [...]