Clients | 15miles


Posts Tagged ‘Google’

Beware Old Listings Infecting Google Plus. Take Control.

August 8th, 2012 No comments

You supply Google with the right information for your locations, optimize them for local markets, and nurture the local dialogue. But, Google still manages to pull different information from somewhere and present that in the results. Chances are, this information was once good information and maybe still is “not wrong”, but it is not what [...]

The Great Google Trademark Quandary of 2012

April 10th, 2012 No comments

The entire issue around trademarked search terms is back in the news again. Rosetta Stone, the proprietors of the language software that you can buy at the mall – and apparently online, has been granted “go-forward” status on their trademark lawsuit against Google. The meat of the suit is the age old (at least Internet [...]

Google Privacy Policy Changes: A Self-Proclaimed Realist’s View

January 27th, 2012 No comments

Google sure is on a roll when it comes to creating controversy in 2012! Just one week after creating a stir over increased personalization via Search Plus Your World, the company announced that it is making changes to its privacy policy effective March 1st, and this seemingly has the whole digital industry in an uproar [...]

Google Takes Ball, Goes Home – Facebook/Twitter Take Ball Anyway

January 24th, 2012 No comments

Pettiness is nothing new in the online world. Let’s face it – most of us in the space are geeks, nerds, or perpetual adolescents. With that comes low self-esteem, and with low self-esteem comes the type of oneupmanship you only see in computer labs on college campuses, and computer labs…well, in the valley. So, in [...]

Google To Report Impression Share for Ad Groups

January 20th, 2012 No comments

Earlier this week, Google announced via the AdWords blog, that impression share metrics will soon be available to advertisers at an ad group level.  (Previously, impression share was a metric that could only be viewed at a campaign level.)  The impression share level metrics available will be overall impression share (percentage of time ads in [...]

Google’s “Search Plus Your World”: A Fear of Change or Something More Sinister?

January 13th, 2012 No comments

The search industry, including our very own 15miles blog, has been buzzing this week with commentary on Google’s “Search Plus Your World” release, which is being touted as one of the most radical changes to search engine results pages ever made.  In a nutshell, users signed into their Google+ accounts, while searching, are likely to [...]

Google to elevate Google+ Content in search results

January 11th, 2012 No comments

There is a buzz around the search results changes that Google is making. Emphasizing Google+ in SERPs will likely increase the pressure on Brands to formally engage, not just park their page. We have already seen consumers post (sometimes long) messages about brands with no acknowledgement from the brand itself. Now, those consumer post are [...]

Categories: Social Media Tags: , ,

One Business Philosophy Your Search Campaign Can’t Live Without

December 6th, 2011 No comments

We’ve all seen them – the books sitting in the airport bookstore.  The ones with clever names, designed to cajole even the savviest businessperson into thinking they’ve been missing that one thing.  “I can be a one-minute manager!” you say to yourself, dreaming that oversimplifying your life – business, family, clients, kids, finances – is [...]

Geographic Targeting in Paid Search: 2011 Changes in Review

December 2nd, 2011 No comments

Geo-targeting your paid search campaigns?  2011 brought some changes to how geographic targeting functionality can be applied in both Google and Bing.  While Google removed some previous functionality, Bing added to theirs.  Below is a review of the year’s major changes related to geographic targeting in paid search. Google Ending Custom Shape Targeting Option Advertisers [...]

Google Changes Paid Ad Placements

November 4th, 2011 No comments

In an announcement from Google via the AdWords Blog, effective November 2nd, ads that have previously shown to the side of the organic search results may now being to appear below them.  Google says that they will be dynamically optimizing each results page to provide the best experience for users, meaning the layout may not [...]