A Facebook friend asked this about social media: Is the common Internet user craving more lengthy content or still happy with quick snippets? (Thanks Tom S.) We are seeing two ways to approach social media. Facebook is built on quick hits and snippets that we engage in frequently but not very deeply; It’s fun, mildly [...]

In looking at display media statistics, the data overwhelmingly points to Facebook as the clear leader, both in terms of advertiser display spending, as well as in usage.  According to data released by eMarketer this month, the total US display advertising net revenues were roughly $12.4 billion in 2011.  Facebook’s net ad revenues came in [...]

Let’s face it.  There is a certain amount of ego that goes into a business’s social media play.  At first it was just having a presence on the likes of Facebook, Twitter, YouTube, Foursquare, or any of the number of social properties out there, that was something of a bragging right.  As adoption grew, the [...]

Pettiness is nothing new in the online world. Let’s face it – most of us in the space are geeks, nerds, or perpetual adolescents. With that comes low self-esteem, and with low self-esteem comes the type of oneupmanship you only see in computer labs on college campuses, and computer labs…well, in the valley. So, in [...]

The search industry, including our very own 15miles blog, has been buzzing this week with commentary on Google’s “Search Plus Your World” release, which is being touted as one of the most radical changes to search engine results pages ever made.  In a nutshell, users signed into their Google+ accounts, while searching, are likely to [...]

There is a buzz around the search results changes that Google is making. Emphasizing Google+ in SERPs will likely increase the pressure on Brands to formally engage, not just park their page. We have already seen consumers post (sometimes long) messages about brands with no acknowledgement from the brand itself. Now, those consumer post are [...]

As we jump into the New Year (btw – Happy New Year), there will be a lot of resolutions made, and broken. Among these, no doubt, will be marketers committing themselves to greater social media engagements, leveraging twitter and facebook and really developing their social strategy. By now most companies (should) have some level of [...]

73% of US companies use social media as part of their marketing mix (Socialmediatoday.com, December 2011). 75% of brand ‘likes” on Facebook come from advertisements.  (Mashable, January 2011) The 2011 Social Media Marketing Report published in April of this year, points to the fact that small businesses benefit most from social media, as compared to [...]

Twas Thanksgiving night, and all through the house From every room, there was the clicking of a computer mouse. The Black Friday ads were stacked on a table with care, While the family researched online if the sale offers were fair. There were discounts in banner ads providing incentive to buy, From retailer sites I’d [...]

I hate to get on a bandwagon, but this one’s just too much to pass up.  The past few months have seen a flurry of activity at Netflix.  Just to catch you up (if you’ve been under a marketing rock), here are a few highlights…  First, talks broke down with their largest content supplier.  Then [...]