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Posts Tagged ‘Display Advertising’

AOL, Microsoft, and Yahoo Form Display Inventory Alliance

March 16th, 2012 No comments

In a move originally announced in November 2011, AOL, Microsoft, and Yahoo have officially begun to offer each others unsold display advertising inventory in the US.  The inventory is managed through real time bidding, with AOL and Yahoo inventory flowing through the Right Media AdExchange, while Microsoft is using it’s own exchange, which is built [...]

Personalization: Too Much?

March 9th, 2012 No comments

Search engines and digital properties in general are making more and more of a push towards personalization, with the idea that customizing information to the user’s previous behavior will create a more relevant digital experience.  Just this quarter alone, there have been major releases from the top trafficked properties pushing towards a more personal experience.  [...]

Are Facebook Ads Really “Display”?

February 24th, 2012 No comments

In looking at display media statistics, the data overwhelmingly points to Facebook as the clear leader, both in terms of advertiser display spending, as well as in usage.  According to data released by eMarketer this month, the total US display advertising net revenues were roughly $12.4 billion in 2011.  Facebook’s net ad revenues came in [...]

Black Friday (An Ode to Multimedia Consumption)

November 23rd, 2011 1 comment

Twas Thanksgiving night, and all through the house From every room, there was the clicking of a computer mouse. The Black Friday ads were stacked on a table with care, While the family researched online if the sale offers were fair. There were discounts in banner ads providing incentive to buy, From retailer sites I’d [...]

5 Tips for Starting a Re-Targeting Campaign

November 11th, 2011 No comments

Display based re-targeting (sometimes referred to as re-marketing) can be an effective way to provide an additional means of driving conversions from users who don’t choose to take an action on their initial visit to your site or landing page. Implementation of a re-targeting campaign can range from very basic (re-targeting your marketing message to [...]

Display – The Prodigal Son Returns

November 8th, 2011 No comments

Like many other things in this life, in the past I’ve been a bit of a snob when it comes to marketing. Email?  Please, just use it for CRM. Newspapers?  Good only when paired with a cup of coffee on Sunday morning. Outdoor?  You running a fireworks store? But as I get older, I’m losing [...]

Nielsen: Display Advertising Misses The Mark 65% Of the Time

October 12th, 2011 No comments

Nielsen released a review of display advertising impressions based on its Online Campaign Ratings system. The conclusion: only about 35% of impressions reach the intended group. This comes from looking at dozens of brands across hundreds of websites. The intended group? specific age / gender demographics. There are some sites that do a better job of [...]