Twas Thanksgiving night, and all through the house From every room, there was the clicking of a computer mouse. The Black Friday ads were stacked on a table with care, While the family researched online if the sale offers were fair. There were discounts in banner ads providing incentive to buy, From retailer sites I’d [...]

The new wave of coupons (often referred to as “daily deals”), the pre-purchase of goods and services at a discount, have proven they can drive a lot of new business to local retailers, and more recently, online retailers like FTD. The premise of the idea is deceptively simple. Consumers sign up with a service such [...]

When we talk with our clients about digital advertising, one of the strategies we promote is Value Extension. As we invest in programs such as display or search, there are opportunities to extend the value of these campaigns. Use of mobile and social media connections, with the permission of the users, are platforms to continue [...]