Search engines and digital properties in general are making more and more of a push towards personalization, with the idea that customizing information to the user’s previous behavior will create a more relevant digital experience.  Just this quarter alone, there have been major releases from the top trafficked properties pushing towards a more personal experience.  [...]

-Google has developed Panda as a filter for low quality Web sites -This change impacts publishers and sites focused on advertising more than standard business sites -Best Practices continue – build great content and have a functional site Google’s most recent update to their algorithm, Panda, launched in late February. Panda, at its core, is [...]