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Posts Tagged ‘Adwords’

Google To Report Impression Share for Ad Groups

January 20th, 2012 No comments

Earlier this week, Google announced via the AdWords blog, that impression share metrics will soon be available to advertisers at an ad group level.  (Previously, impression share was a metric that could only be viewed at a campaign level.)  The impression share level metrics available will be overall impression share (percentage of time ads in [...]

Geographic Targeting in Paid Search: 2011 Changes in Review

December 2nd, 2011 No comments

Geo-targeting your paid search campaigns?  2011 brought some changes to how geographic targeting functionality can be applied in both Google and Bing.  While Google removed some previous functionality, Bing added to theirs.  Below is a review of the year’s major changes related to geographic targeting in paid search. Google Ending Custom Shape Targeting Option Advertisers [...]

Google Changes Paid Ad Placements

November 4th, 2011 No comments

In an announcement from Google via the AdWords Blog, effective November 2nd, ads that have previously shown to the side of the organic search results may now being to appear below them.  Google says that they will be dynamically optimizing each results page to provide the best experience for users, meaning the layout may not [...]

Google AdWords: Mobile Site Affects Quality Score. Now What?

September 22nd, 2011 No comments

It is something you know you should be doing. Many companies talk about it, but are you doing it? Are you creating an experience that renders well on a mobile devise? If not, Google is giving you one more reason to do it. Adwords Quality Score will now take into account the mobile experience for [...]