On February 1st, Microsoft announced a few new features that became available with the January 2012 AdCenter Release.  Below is a rundown of what’s new:  New Mobile Targeting Options – Advertisers who place mobile campaigns through AdCenter now have the option of targeting specific mobile operating systems, as well as separating out tablet users from [...]

Geo-targeting your paid search campaigns?  2011 brought some changes to how geographic targeting functionality can be applied in both Google and Bing.  While Google removed some previous functionality, Bing added to theirs.  Below is a review of the year’s major changes related to geographic targeting in paid search. Google Ending Custom Shape Targeting Option Advertisers [...]