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	<title>15miles Blog</title>
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	<description>Where Sales Happen</description>
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		<title>The Self-Fulfilling Prophecy: How Personalized Search Can Be Its Own Undoing</title>
		<link>http://www.15miles.com/blog/2012/02/the-self-fulfilling-prophecy-how-personalized-search-can-be-its-own-undoing/</link>
		<comments>http://www.15miles.com/blog/2012/02/the-self-fulfilling-prophecy-how-personalized-search-can-be-its-own-undoing/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 18:56:58 +0000</pubDate>
		<dc:creator>WillFoust</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Local Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[personalized search]]></category>

		<guid isPermaLink="false">http://www.15miles.com/blog/?p=727</guid>
		<description><![CDATA[I have a problem with Personalized Search.  I want it to stop defining me. So, for those of you who don’t know, the approach of personalized search is to take your search patterns, and provide you results, based on those patterns, that are relevant for you.  Specifically you.  Based entirely on how you have searched. [...]]]></description>
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		<title>Google+ Best Practices Emerging</title>
		<link>http://www.15miles.com/blog/2012/02/google-best-practices-emerging/</link>
		<comments>http://www.15miles.com/blog/2012/02/google-best-practices-emerging/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 16:28:46 +0000</pubDate>
		<dc:creator>DanStiehr</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>

		<guid isPermaLink="false">http://www.15miles.com/blog/?p=724</guid>
		<description><![CDATA[Despite a slowing adoption rate, Google+ is still a destination where marketers need to develop and maintain a presence. Google’s committed to making the product a success, and that means you have to as well. With that in mind, an excellent article was written recently at Conversation Marketing in an effort to better understand what [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google + Still Hasn’t Answered A Basic Question&#8230;</title>
		<link>http://www.15miles.com/blog/2012/02/google-still-hasnt-answered-a-basic-question/</link>
		<comments>http://www.15miles.com/blog/2012/02/google-still-hasnt-answered-a-basic-question/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 17:34:15 +0000</pubDate>
		<dc:creator>WillFoust</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>

		<guid isPermaLink="false">http://www.15miles.com/blog/?p=717</guid>
		<description><![CDATA[Why? It really is that simple.  Why should I split my time between two social sites – one where I’ve already invested hours (if not days) in – I’ve got friends, profiles, and I know the rules (until they change them) vs. a technically more savvy startup that doesn’t have very many people engaged?  It [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Re-Cap of Recent Microsoft AdCenter Updates</title>
		<link>http://www.15miles.com/blog/2012/02/a-re-cap-of-recent-microsoft-adcenter-updates/</link>
		<comments>http://www.15miles.com/blog/2012/02/a-re-cap-of-recent-microsoft-adcenter-updates/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 14:21:01 +0000</pubDate>
		<dc:creator>LizSerafin</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[AdCenter]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.15miles.com/blog/?p=713</guid>
		<description><![CDATA[On February 1st, Microsoft announced a few new features that became available with the January 2012 AdCenter Release.  Below is a rundown of what’s new:  New Mobile Targeting Options – Advertisers who place mobile campaigns through AdCenter now have the option of targeting specific mobile operating systems, as well as separating out tablet users from [...]]]></description>
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		<title>Social Privacy Issues Have Major Marketing Implications</title>
		<link>http://www.15miles.com/blog/2012/02/social-privacy-issues-have-major-marketing-implications/</link>
		<comments>http://www.15miles.com/blog/2012/02/social-privacy-issues-have-major-marketing-implications/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 17:59:46 +0000</pubDate>
		<dc:creator>DanStiehr</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>

		<guid isPermaLink="false">http://www.15miles.com/blog/?p=710</guid>
		<description><![CDATA[It seems that every day over the past week there’s a new story regarding privacy and transparency concerns in the social space. For example: We continue to see user anxiety about privacy issues that Facebook Timeline will create. Social network Path outraged users by accidentally posting its users’ address books publicly. Google continues to frustrate [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online to Offline – Amazon May Be Setting Up Brick and Mortar</title>
		<link>http://www.15miles.com/blog/2012/02/online-to-offline-amazon-may-be-setting-up-brick-and-mortar/</link>
		<comments>http://www.15miles.com/blog/2012/02/online-to-offline-amazon-may-be-setting-up-brick-and-mortar/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 18:09:28 +0000</pubDate>
		<dc:creator>WillFoust</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>

		<guid isPermaLink="false">http://www.15miles.com/blog/?p=704</guid>
		<description><![CDATA[In a recent article on Gawker, it was reported that Amazon may be looking to set up brick and  mortar locations to sell its Kindle.  Taking a page from Apple’s playbook (who took a page from Gateway’s failed playbook) is no big surprise for Amazon – digital download stores are becoming more and more prominent [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Ego Driven Social Media Play: Only A Short-Term Gain</title>
		<link>http://www.15miles.com/blog/2012/02/the-ego-driven-social-media-play-only-a-short-term-gain/</link>
		<comments>http://www.15miles.com/blog/2012/02/the-ego-driven-social-media-play-only-a-short-term-gain/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 15:00:43 +0000</pubDate>
		<dc:creator>LizSerafin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.15miles.com/blog/?p=700</guid>
		<description><![CDATA[Let’s face it.  There is a certain amount of ego that goes into a business’s social media play.  At first it was just having a presence on the likes of Facebook, Twitter, YouTube, Foursquare, or any of the number of social properties out there, that was something of a bragging right.  As adoption grew, the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Even the SEO (desperate) experts can get duped</title>
		<link>http://www.15miles.com/blog/2012/02/even-the-seo-desperate-experts-can-get-duped/</link>
		<comments>http://www.15miles.com/blog/2012/02/even-the-seo-desperate-experts-can-get-duped/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 22:23:24 +0000</pubDate>
		<dc:creator>SteveAHaar</dc:creator>
				<category><![CDATA[Local Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Bruce Clay]]></category>
		<category><![CDATA[local seo]]></category>
		<category><![CDATA[Paid Inclusion]]></category>

		<guid isPermaLink="false">http://www.15miles.com/blog/?p=688</guid>
		<description><![CDATA[It is a rare week when we don’t hear the claim “I can guarantee top-of-page-one ranking”, or a client doesn’t  get an email or sales call from an “SEO Expert” telling them they have the secret to the engines rankings. The fact is we all would really like an easy path to good rankings. But, [...]]]></description>
		<wfw:commentRss>http://www.15miles.com/blog/2012/02/even-the-seo-desperate-experts-can-get-duped/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Urchin Dies; Google Analytics Continues Domination Until&#8230;</title>
		<link>http://www.15miles.com/blog/2012/02/urchin-dies-google-analytics-continues-domination-until/</link>
		<comments>http://www.15miles.com/blog/2012/02/urchin-dies-google-analytics-continues-domination-until/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 19:00:50 +0000</pubDate>
		<dc:creator>WillFoust</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>

		<guid isPermaLink="false">http://www.15miles.com/blog/?p=685</guid>
		<description><![CDATA[There was a great article a few days ago on the death/retirement of Urchin in Media Post by Ryan DeShazer.  It’s a very interesting, quick read on the current state of the Analytics industry, or lack thereof.  I hadn’t really contemplated it, but an entire industry built around analytics is pretty much gone, replaced by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Privacy Policy Changes:  A Self-Proclaimed Realist&#8217;s View</title>
		<link>http://www.15miles.com/blog/2012/01/google-privacy-policy-changes-a-self-proclaimed-realists-view/</link>
		<comments>http://www.15miles.com/blog/2012/01/google-privacy-policy-changes-a-self-proclaimed-realists-view/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 18:00:52 +0000</pubDate>
		<dc:creator>LizSerafin</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[privacy policy]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[World Domination]]></category>

		<guid isPermaLink="false">http://www.15miles.com/blog/?p=681</guid>
		<description><![CDATA[Google sure is on a roll when it comes to creating controversy in 2012! Just one week after creating a stir over increased personalization via Search Plus Your World, the company announced that it is making changes to its privacy policy effective March 1st, and this seemingly has the whole digital industry in an uproar [...]]]></description>
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