Comments for 15miles Blog http://www.15miles.com/blog Where Sales Happen Sun, 05 Aug 2012 19:14:22 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Google Local Search A Giant Step Backward by GreggStewart http://www.15miles.com/blog/2012/08/03/google-local-search-a-giant-step-backward/#comment-670 GreggStewart Sun, 05 Aug 2012 19:14:22 +0000 http://www.15miles.com/blog/?p=882#comment-670 Matthew, good thought. While I agree a lot of SMBs have leveraged un-natural and were no doubt penalized in the recent algorithm changes, there are a huge base of local businesses for these queries with good content and clean link profiles. The relative rise of the IYPs and directories seems to be outside of the reshuffle of locals. Thanks for reading and commenting. Matthew, good thought. While I agree a lot of SMBs have leveraged un-natural and were no doubt penalized in the recent algorithm changes, there are a huge base of local businesses for these queries with good content and clean link profiles. The relative rise of the IYPs and directories seems to be outside of the reshuffle of locals.

Thanks for reading and commenting.

]]> Comment on Google Local Search A Giant Step Backward by matthew hunt http://www.15miles.com/blog/2012/08/03/google-local-search-a-giant-step-backward/#comment-669 matthew hunt Sun, 05 Aug 2012 18:55:12 +0000 http://www.15miles.com/blog/?p=882#comment-669 Do think it also have to do with SMB's SEO'ers crappy links...? A lot of those IYP's internal directory pages would have only natural backlinks or none (except internal links), but a lot of SMB's where actively promoting their websites with backlinks (particularly) on keywords that had commercial intent and search volume. Good post, great food for thought on local search marketing. Do think it also have to do with SMB’s SEO’ers crappy links…? A lot of those IYP’s internal directory pages would have only natural backlinks or none (except internal links), but a lot of SMB’s where actively promoting their websites with backlinks (particularly) on keywords that had commercial intent and search volume.

Good post, great food for thought on local search marketing.

]]> Comment on Don’t Let Penguin Chill Your Organic Traffic by kevin redman http://www.15miles.com/blog/2012/05/17/dont-let-penguin-chill-your-web-traffic/#comment-660 kevin redman Mon, 11 Jun 2012 00:01:51 +0000 http://www.15miles.com/blog/?p=849#comment-660 What a good article I know a lot of people who got hit and I was lucky I never bought any links number 3 is a must these days and number 5 is something I am working on. I still believe CONTENT is king although it is getting more difficult What a good article I know a lot of people who got hit and I was lucky I never bought any links number 3 is a must these days and number 5 is something I am working on. I still believe CONTENT is king although it is getting more difficult

]]> Comment on Black Friday (An Ode to Multimedia Consumption) by Juliet Diiorio http://www.15miles.com/blog/2011/11/23/black-friday-an-ode-to-multimedia-consumption/#comment-6 Juliet Diiorio Wed, 23 Nov 2011 18:57:54 +0000 http://www.15miles.com/blog/?p=485#comment-6 Love this, Liz! Love this, Liz!

]]> Comment on Google +1, More Than Just Another Social Button by Lisa Scott http://www.15miles.com/blog/2011/06/02/google-1-more-than-just-another-social-button/#comment-4 Lisa Scott Thu, 07 Jul 2011 19:45:59 +0000 http://www.2ndactlocal.com/blog/?p=75#comment-4 Google denoted a few weeks ago its version of the Facebook "Like" button, a search results tool called plus one."  And as much as it appears to be a reduplicate of something that's already favourite, Google's biggest selling point for this feature may be the ability to filter search results into something more manageable. <a href="http://bit.ly/pqDuNa" rel="nofollow">Get PlusOne Likes without a Button</a> Google denoted a few weeks ago its version of the Facebook “Like” button, a search results tool called plus one.”  And as much as it appears to be a reduplicate of something that’s already favourite, Google’s biggest selling point for this feature may be the ability to filter search results into something more manageable. Get PlusOne Likes without a Button

]]> Comment on Local Search Myth Busters by greggstewart http://www.15miles.com/blog/2011/05/19/local-search-myth-busters/#comment-3 greggstewart Fri, 20 May 2011 13:00:19 +0000 http://www.2ndactlocal.com/blog/?p=67#comment-3 Jennifer, I could not agree with you more. You raise some very important tactics. All to often marketers and SEM agencies believe that local is as simple as adding town names to their keyword list or modifying their match type. To your list of tactics, I would add cityguides (e.g., Patch, Citygrid) Internet Yellow Pages, Mobile search (e.g., xAd, AT&T) and social + ratings and reviews sites (e.g., Yelp). Local search requires a review on many small lead sources that scale on volume. Great points - thanks for your response. Jennifer,

I could not agree with you more. You raise some very important tactics.

All to often marketers and SEM agencies believe that local is as simple as adding town names to their keyword list or modifying their match type. To your list of tactics, I would add cityguides (e.g., Patch, Citygrid) Internet Yellow Pages, Mobile search (e.g., xAd, AT&T) and social + ratings and reviews sites (e.g., Yelp).

Local search requires a review on many small lead sources that scale on volume.

Great points – thanks for your response.

]]> Comment on Local Search Myth Busters by Jennifer Smith http://www.15miles.com/blog/2011/05/19/local-search-myth-busters/#comment-2 Jennifer Smith Thu, 19 May 2011 15:03:26 +0000 http://www.2ndactlocal.com/blog/?p=67#comment-2 Local search is much more than changing "match type" to broad. I would start with how Google's algorithm has changed to local in nature. I will use Google bc it control 80% of the market. First, Google Place Page should be claimed and optimized-Geographic locations listed, video added, photos, etc. Finally, you should send all info to Local Feeds to assure correct data at the source like Google, Yahoo, Bing, Garmin to name a few. I am just going to start with this simple process that most do not know about because it is affordable and works. By claiming your Google Place Page in time it will help with your websites Page Rank/Quality score which helps with your are plugged into the formula that determines your keyword price. That is all I have for now. Like I said a good place to start your local search optimization. Local search is much more than changing “match type” to broad.

I would start with how Google’s algorithm has changed to local in nature. I will use Google bc it control 80% of the market.
First, Google Place Page should be claimed and optimized-Geographic locations listed, video added, photos, etc. Finally, you should send all info to Local Feeds to assure correct data at the source like Google, Yahoo, Bing, Garmin to name a few.

I am just going to start with this simple process that most do not know about because it is affordable and works. By claiming your Google Place Page in time it will help with your websites Page Rank/Quality score which helps with your are plugged into the formula that determines your keyword price.

That is all I have for now. Like I said a good place to start your local search optimization.

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