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Archive for the ‘Technology’ Category

#NBCFail, the 3 Ms, & Your Marketing Strategy

August 2nd, 2012 No comments

The Olympics have made for great fodder for social media discussion over the past week, not only for the performance of the athletes themselves but also for the performance of NBC in broadcasting the events. The network’s follies quickly spawned a Twitter hashtag meme, #NBCfail, because of issues like: Editing moments out of the opening [...]

Personalization: Too Much?

March 9th, 2012 No comments

Search engines and digital properties in general are making more and more of a push towards personalization, with the idea that customizing information to the user’s previous behavior will create a more relevant digital experience.  Just this quarter alone, there have been major releases from the top trafficked properties pushing towards a more personal experience.  [...]

Designed Experiments – Are You Leading or Following the Herd

January 23rd, 2012 No comments

I am often surprised when I talk to industry practitioners and engage in conversations on optimization schemas and the techniques they use to improve Google local listings and Place Pages, how very basic and similar the responses are. They all pretty much parrot out: Claim listing, Fill in all possible content, Measure improvement, Repeat step [...]

Black Monday/Cyber Monday Record Breakers – Who Gets The Credit???

November 30th, 2011 No comments

Despite all the doom and gloom that the media tends to bombard us with, reports are indicating that this post-Thanksgiving sales event was the best ever, with online recognizing a 24.3% increase in overall sales.  What’s been overlooked?  Surprisingly, mobile. Marketers know they need to participate in the mobile space – in the same way [...]

Local Optimization Schema – Apple iPhone 4S

November 21st, 2011 No comments

Recently I penned a column in Clickz about my experiences with the new Apple iPhone 4S; “Will Apple’s Siri Change the Voice of Local Search?”. Now that I have spent some time with the device or should I should say Siri, I offer the following observations to allow for optimization of you local business information: Business Listing inclusion [...]

Groupon IPO, buy it before the deal is over!

November 9th, 2011 No comments

I live in a Chicago suburb, so more than most Internet people, I have been hit with the Groupon IPO hype. Even though Groupon has lost $1.07 per share, it is trading at $24 / share, or up 20%. I wanted to be part of the Daily Deal bandwagon. I get Groupon, Living Social, Google [...]

Siri – ously time to create new habits

October 26th, 2011 No comments

So, last week I touched on the need to create habits in order to prepare for what technology is bringing us. As I was writing that, Apple was releasing the iPhone 4s, or more specifically, Siri. If anything exemplifies the need to start creating new habits, it is Siri. Up to this point, when we [...]

Search Engine Founders: Larry, Sergey, and…. MC Hammer???

October 21st, 2011 No comments

Celebrities have long had their pet projects outside of their normal acting or music careers, from fragrances and clothing lines, to workout videos and celeb-reality television shows.  And the most recent?  Search engine development.   Yes, that’s right…  90’s rapper MC Hammer is reportedly going up against Google in development of a new search engine called [...]

Google Combining Google Wallet and Offers – Only the Start.

October 19th, 2011 No comments

Good marketing, in part, is about creating and establishing the habits that allow your organization to take advantage of technology, market opportunities, and industry direction as they evolve. Sometimes, this means creating process and doing things that, in the near term don’t seem to produce a lot of tangible benefits. We have entered another period [...]