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Archive for the ‘Social Media’ Category

One User’s Wish-List for Facebook’s Advertising Platform

December 9th, 2011 No comments

73% of US companies use social media as part of their marketing mix (Socialmediatoday.com, December 2011). 75% of brand ‘likes” on Facebook come from advertisements.  (Mashable, January 2011) The 2011 Social Media Marketing Report published in April of this year, points to the fact that small businesses benefit most from social media, as compared to [...]

Black Friday (An Ode to Multimedia Consumption)

November 23rd, 2011 1 comment

Twas Thanksgiving night, and all through the house From every room, there was the clicking of a computer mouse. The Black Friday ads were stacked on a table with care, While the family researched online if the sale offers were fair. There were discounts in banner ads providing incentive to buy, From retailer sites I’d [...]

Ratings & Reviews – Your Key To Search Engine Position

November 14th, 2011 No comments

Ratings & Reviews are the digital equivalent of “word of mouth” referrals.  And probably one of the most important local search citation; controlling the destiny of how often the search engines display your local listing or your brands’ locations.  They are to local search what “backlinks” are to SEO.  Creating credibility and authority for you [...]

A Battle Plan for Countering the Information Assault

November 1st, 2011 No comments

 IBM recently conducted a survey of 1,700 CMOs as part of its inaugural Global Chief Marketing Officer Study.  As a marketer, the most chilling statistic that I’ve uncovered: IBM estimates that 90% of the real-time data being collected by marketers simply isn’t being used.  It’s not analyzed, reviewed, or used in any significant matter.  In [...]

Organic Search is Evolving – Is Your Strategy?

October 20th, 2011 No comments

It has been a bit of a rough week for SEO – first, a study suggested that the frequency with which searchers click on first page organic results has been reduced significantly, then later in the week Google delivered the news that new encryption policies would take away some keyword-level transparency from organic reporting, making [...]

Calm Down and Breathe, Netflix…

October 11th, 2011 No comments

I hate to get on a bandwagon, but this one’s just too much to pass up.  The past few months have seen a flurry of activity at Netflix.  Just to catch you up (if you’ve been under a marketing rock), here are a few highlights…  First, talks broke down with their largest content supplier.  Then [...]

If You Build It, Will They Come? Only If You Promote It.

October 7th, 2011 No comments

In having some recent conversations with companies regarding builds of Facebook profiles, mobile apps, YouTube channels, and other such assets, I’ve had some déjà vu moments taking me back to my start in the digital industry back in the mid to late 90’s. At the time, I was working for an agency that had core [...]

“Authenticity” – Who Is The Real You?

October 4th, 2011 No comments

Authenticity has been a huge buzzword in social media for a while now.  It’s become the guiding principle in the discussion around social media interaction, but what does it mean?  A similar “authenticity” debate reared its ugly head in the past few weeks with the introduction of singer Lana Del Rey.   Ms. Del Rey is [...]

Social Media Monitoring Stops #SocialMarketingFail in Its Tracks

September 9th, 2011 No comments

Somewhere at this very moment in a conference room somewhere in America, one marketing executive is telling another that they have to develop a social media presence. “We need to be on Facebook, we have to start Tweeting, and we need a blog!” is the familiar refrain. But are those really the right solutions for [...]

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ZMOT, Google’s word on marketing today

July 24th, 2011 No comments

I have been working with clients in the online space since the mid 90s and have always been intrigued by the lag time between consumers’ use of online capabilities and the marketers’ recognition of the way this is evolving.  At 15miles, our local search study has shown greatly increased usage of sources by consumers, and [...]