Clients | 15miles


Archive for the ‘Mobile Marketing’ Category

Take a Cue from Facebook & Start Attributing Your Offline Sales

September 27th, 2012 No comments

There’s something ironic about a company who seeks to unify the world under its digital ecosphere embracing offline activity, but Facebook is doing it, and they’re quite wise to. The question is, will you follow their lead (if you aren’t doing so already)? We’re all wrestling with the idea of proper channel attribution these days. [...]

iPhone 5 Brings the Need for Responsive Design to the Forefront

September 13th, 2012 No comments

Think that just because your site is optimized for previous generation iPhones that it will render perfectly in the new iPhone 5? Think again. As described here, the display upgrades in the iPhone 5 will leave some sites rendering at a less-than-optimal level in landscape view. That’s because rather than adopting a truly responsive design, [...]

Google Ups the Stakes for Mobile-Optimized Sites

August 7th, 2012 No comments

Hopefully you’ve prepared a mobile-optimized experience for your web site based on the continued growth of the mobile market, the high purchase intent that users exhibit, and the fact that many of your competitors haven’t done so. But if you are still holding out for another reason to embrace this opportunity, here’s a great one: [...]

#NBCFail, the 3 Ms, & Your Marketing Strategy

August 2nd, 2012 No comments

The Olympics have made for great fodder for social media discussion over the past week, not only for the performance of the athletes themselves but also for the performance of NBC in broadcasting the events. The network’s follies quickly spawned a Twitter hashtag meme, #NBCfail, because of issues like: Editing moments out of the opening [...]

Early Thoughts on Apple Maps

June 27th, 2012 No comments

The local search landscape has been rocked several times in the last year alone, and now Apple has a new product that could shift the scene again. The new Apple Maps has now been available to developers for a week, and while we’re a long way from understanding exactly where it falls into the local [...]

Weathering the Storm of Digital Marketing Changes

June 7th, 2012 No comments

Even though it’s June, the past couple of weeks would have been a horrible time to take a vacation if you’re involved in online marketing. You’d have come back to the office to find: Google Place pages morphed into Google+ Local pages, an effort to build familiarity with the Google+ social brand so that it [...]

Mobile & Tablet Users are Filled with Good (Purchase) Intentions

March 15th, 2012 No comments

Would you like to get your marketing message in front of an audience that purchases 86% of the time it conducts a search? Or perhaps you’d “settle” for advertising to an audience that purchases 72% of the time? According to the annual 15miles Local Search Study, these amazing user intent stats are the rate at [...]

Designed Experiments – Are You Leading or Following the Herd

January 23rd, 2012 No comments

I am often surprised when I talk to industry practitioners and engage in conversations on optimization schemas and the techniques they use to improve Google local listings and Place Pages, how very basic and similar the responses are. They all pretty much parrot out: Claim listing, Fill in all possible content, Measure improvement, Repeat step [...]

One Business Philosophy Your Search Campaign Can’t Live Without

December 6th, 2011 No comments

We’ve all seen them – the books sitting in the airport bookstore.  The ones with clever names, designed to cajole even the savviest businessperson into thinking they’ve been missing that one thing.  “I can be a one-minute manager!” you say to yourself, dreaming that oversimplifying your life – business, family, clients, kids, finances – is [...]

Black Monday/Cyber Monday Record Breakers – Who Gets The Credit???

November 30th, 2011 No comments

Despite all the doom and gloom that the media tends to bombard us with, reports are indicating that this post-Thanksgiving sales event was the best ever, with online recognizing a 24.3% increase in overall sales.  What’s been overlooked?  Surprisingly, mobile. Marketers know they need to participate in the mobile space – in the same way [...]