There’s something ironic about a company who seeks to unify the world under its digital ecosphere embracing offline activity, but Facebook is doing it, and they’re quite wise to. The question is, will you follow their lead (if you aren’t doing so already)? We’re all wrestling with the idea of proper channel attribution these days. [...]

Think that just because your site is optimized for previous generation iPhones that it will render perfectly in the new iPhone 5? Think again. As described here, the display upgrades in the iPhone 5 will leave some sites rendering at a less-than-optimal level in landscape view. That’s because rather than adopting a truly responsive design, [...]

Hopefully you’ve prepared a mobile-optimized experience for your web site based on the continued growth of the mobile market, the high purchase intent that users exhibit, and the fact that many of your competitors haven’t done so. But if you are still holding out for another reason to embrace this opportunity, here’s a great one: [...]

The Olympics have made for great fodder for social media discussion over the past week, not only for the performance of the athletes themselves but also for the performance of NBC in broadcasting the events. The network’s follies quickly spawned a Twitter hashtag meme, #NBCfail, because of issues like: Editing moments out of the opening [...]

The local search landscape has been rocked several times in the last year alone, and now Apple has a new product that could shift the scene again. The new Apple Maps has now been available to developers for a week, and while we’re a long way from understanding exactly where it falls into the local [...]

Even though it’s June, the past couple of weeks would have been a horrible time to take a vacation if you’re involved in online marketing. You’d have come back to the office to find: Google Place pages morphed into Google+ Local pages, an effort to build familiarity with the Google+ social brand so that it [...]

Would you like to get your marketing message in front of an audience that purchases 86% of the time it conducts a search? Or perhaps you’d “settle” for advertising to an audience that purchases 72% of the time? According to the annual 15miles Local Search Study, these amazing user intent stats are the rate at [...]

I am often surprised when I talk to industry practitioners and engage in conversations on optimization schemas and the techniques they use to improve Google local listings and Place Pages, how very basic and similar the responses are. They all pretty much parrot out: Claim listing, Fill in all possible content, Measure improvement, Repeat step [...]

We’ve all seen them – the books sitting in the airport bookstore.  The ones with clever names, designed to cajole even the savviest businessperson into thinking they’ve been missing that one thing.  “I can be a one-minute manager!” you say to yourself, dreaming that oversimplifying your life – business, family, clients, kids, finances – is [...]

Despite all the doom and gloom that the media tends to bombard us with, reports are indicating that this post-Thanksgiving sales event was the best ever, with online recognizing a 24.3% increase in overall sales.  What’s been overlooked?  Surprisingly, mobile. Marketers know they need to participate in the mobile space – in the same way [...]