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Archive for the ‘Local Search Engine Marketing’ Category

Early Thoughts on Apple Maps

June 27th, 2012 No comments

The local search landscape has been rocked several times in the last year alone, and now Apple has a new product that could shift the scene again. The new Apple Maps has now been available to developers for a week, and while we’re a long way from understanding exactly where it falls into the local [...]

Weathering the Storm of Digital Marketing Changes

June 7th, 2012 No comments

Even though it’s June, the past couple of weeks would have been a horrible time to take a vacation if you’re involved in online marketing. You’d have come back to the office to find: Google Place pages morphed into Google+ Local pages, an effort to build familiarity with the Google+ social brand so that it [...]

Google’s Places Change Misses Biggest Opportunities

May 31st, 2012 No comments

Google’s announcement yesterday of the migration of Google Place pages to Google + Local pages feels shallow and self-serving – something geared more towards promoting their own interests than serving the needs of searchers and businessowners/brands. To be direct (as if that wasn’t already), the biggest problems facing Google Places have long been: -inaccurate data [...]

Don’t Let Penguin Chill Your Organic Traffic

May 17th, 2012 1 comment

Hopefully you are not one of the businesses currently claiming that Google’s Penguin update has “ruined my business.” The recent algorithm update, which is unique in that it is by Google’s own admission designed NOT to improve search results quality but instead to penalize links obtained through dubious means, is a great reminder of how [...]

When “Chasing the Tail” Is a Good Thing

May 3rd, 2012 No comments

“Chasing your tail” has long been a euphemism for a circular and unproductive activity. But as cost-per-clicks rise and competition in the search space grows more fierce, more advertisers are finding that chasing the long tail of search terms is increasingly successful. For example, take a look at this recent article in Marketing Sherpa which [...]

Local Listings Management. It Is About the Customer.

April 20th, 2012 No comments

This week, Will mentioned the study released by Implied Intelligence, showing that accuracy on Google is lower than that of internet yellow pages, yet Google actually has broader coverage. In other words, locations are more likely to show up in Google, but the information about them may be wrong. The important point here is that the [...]

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Google’s Venice Update Makes Strong Local Content the Must-Have Item of 2012

March 22nd, 2012 No comments

Let’s be clear: Google’s Venice update is going to impact your sales in 2012. It’s just a matter of whether it will be positively or negatively, and that will be determined by your local search content strategy.  Let’s discuss what Venice is, how it impacts your business, and what you can do to leverage it. [...]

The Self-Fulfilling Prophecy: How Personalized Search Can Be Its Own Undoing

February 21st, 2012 No comments

I have a problem with Personalized Search.  I want it to stop defining me. So, for those of you who don’t know, the approach of personalized search is to take your search patterns, and provide you results, based on those patterns, that are relevant for you.  Specifically you.  Based entirely on how you have searched. [...]

Even the SEO (desperate) experts can get duped

February 1st, 2012 No comments

It is a rare week when we don’t hear the claim “I can guarantee top-of-page-one ranking”, or a client doesn’t  get an email or sales call from an “SEO Expert” telling them they have the secret to the engines rankings. The fact is we all would really like an easy path to good rankings. But, [...]

Designed Experiments – Are You Leading or Following the Herd

January 23rd, 2012 No comments

I am often surprised when I talk to industry practitioners and engage in conversations on optimization schemas and the techniques they use to improve Google local listings and Place Pages, how very basic and similar the responses are. They all pretty much parrot out: Claim listing, Fill in all possible content, Measure improvement, Repeat step [...]