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Archive for the ‘Interactive Marketing’ Category

Google+ Local Listings Unveils Layout Update

March 6th, 2013 No comments

We awoke today to an updated local listings layout from Google  Upon first reaching a local page, the layout looks pretty similar, with the exception of a new panel at the top of the page featuring an image and business NAP (name, address, phone number) info. But if you scroll up, you’ll get a large [...]

3 Reasons Yahoo’s Cost-Per-Lead Ad Unit May Change Search in 2013

December 20th, 2012 No comments

Yahoo is rolling out an interesting new ad unit, as seen in this SearchEngineLand article. The ad unit is being sold on a cost-per-lead basis, which sounds awesome. What doesn’t sound awesome is that it resides below your branded organic result. While I always recommend a client hedge their bets by purchasing paid advertising in [...]

New Google SERP Layout – A Precursor To…

November 7th, 2012 No comments

Google has once again made a change to the search landscape, this time shifting search filter options from the left rail of results to the top of the page just below the search field. They’ve already announced this is a permanent change as opposed to a beta test, and they are positioning the inspiration behind [...]

Google Makes an “Excellent” Move by Abandoning 30 Point Scale

October 17th, 2012 No comments

A few months back, Google decided to use its acquisition of Zagat data to incorporate a 30 point rating system into its Google+ Local listings. The problem, as a wise man pointed out, was that a 30 point scale isn’t really all that meaningful to most consumers. After all, what’s the real difference between a [...]

Google’s New 7 Listing Results are More than a Cosmetic Change

October 4th, 2012 No comments

Finally got your arms wrapped around stabilizing rankings in a post-Panda/Penguin/Venice world? Great, because Google has rolled out another major change that will impact your search strategy. Within the last month or so, Google has been shifting certain keywords to deliver only 7 organic search results instead of the traditional 10. This seems to be [...]

Take a Cue from Facebook & Start Attributing Your Offline Sales

September 27th, 2012 No comments

There’s something ironic about a company who seeks to unify the world under its digital ecosphere embracing offline activity, but Facebook is doing it, and they’re quite wise to. The question is, will you follow their lead (if you aren’t doing so already)? We’re all wrestling with the idea of proper channel attribution these days. [...]

iPhone 5 Brings the Need for Responsive Design to the Forefront

September 13th, 2012 No comments

Think that just because your site is optimized for previous generation iPhones that it will render perfectly in the new iPhone 5? Think again. As described here, the display upgrades in the iPhone 5 will leave some sites rendering at a less-than-optimal level in landscape view. That’s because rather than adopting a truly responsive design, [...]

Last Call to Optimize Location Listings for Holiday Shopping

August 30th, 2012 No comments

At this point you’re certainly aware of the increased importance location listings play in your marketing mix. Their increased visibility in search results (which is based on consumers’ ever-increasing appetite for local content), their importance to mobile searches, the high trust factor consumers ascribe to them, and the high user intent behind local search (72% [...]

Google+ Vanity URLs Are Latest Good Reason to Start Engaging

August 16th, 2012 No comments

Google announced this week that it will be rolling out vanity URLs for brands (first in a beta stage, then at an undetermined date on a widespread basis. This represents another step in Google’s commitment to making G+ a true marketing destination for brands, which is another reason you shouldn’t be ignoring G+. As we’ve [...]

Beware Old Listings Infecting Google Plus. Take Control.

August 8th, 2012 No comments

You supply Google with the right information for your locations, optimize them for local markets, and nurture the local dialogue. But, Google still manages to pull different information from somewhere and present that in the results. Chances are, this information was once good information and maybe still is “not wrong”, but it is not what [...]