Motricity has released its study from Christmas, and if it’s numbers are to be believed, mobile has truly come into its own as a commerce venue.  Here are a few stats from their study: 38% of consumers used a mobile device to purchase a gift 37% used or signed up for a digital coupon using [...]

Wow.  What a holiday break.  So much happened in our little world of search and social marketing.  So many faux pas to make fun of., so many miscues to analyze so that we avoid pitfalls and generally do better.  In terms of schadenfreude, it was like, well…Christmas.  Hell, December – as a month – was [...]

We’ve all seen them – the books sitting in the airport bookstore.  The ones with clever names, designed to cajole even the savviest businessperson into thinking they’ve been missing that one thing.  “I can be a one-minute manager!” you say to yourself, dreaming that oversimplifying your life – business, family, clients, kids, finances – is [...]

Despite all the doom and gloom that the media tends to bombard us with, reports are indicating that this post-Thanksgiving sales event was the best ever, with online recognizing a 24.3% increase in overall sales.  What’s been overlooked?  Surprisingly, mobile. Marketers know they need to participate in the mobile space – in the same way [...]

It’s that time of year.  Christmas music is playing in stores much too early.  Holiday plans are already starting to create tension.  And the thought of putting up that tree is already starting to present a dilemma (it blocks my TV a little and the new Call of Duty just came out.)  Don’t get me [...]

For the past several years, there have been studies showing the sales figures for online buying through the holiday season.  This is a distinction that will start its ebb slide this year.  Going forward, I expect to see sales and lead attribution models that display results for online, retail, and “both”. InsightExpress released its “Mobile [...]

Like many other things in this life, in the past I’ve been a bit of a snob when it comes to marketing. Email?  Please, just use it for CRM. Newspapers?  Good only when paired with a cup of coffee on Sunday morning. Outdoor?  You running a fireworks store? But as I get older, I’m losing [...]

 IBM recently conducted a survey of 1,700 CMOs as part of its inaugural Global Chief Marketing Officer Study.  As a marketer, the most chilling statistic that I’ve uncovered: IBM estimates that 90% of the real-time data being collected by marketers simply isn’t being used.  It’s not analyzed, reviewed, or used in any significant matter.  In [...]

Mark the date.  This is a day that you will tell your kids about.  If they’re as geeky as I am.  As we’ve been preaching for years (seriously, years), the phone call is as or more important (depending on your business) than any click or any online communication activity that is typified by search.  Don’t [...]

When I talk to my clients about social, I tend to throw around the concept of “21st Century Community”.  The idea here is that between working more and longer hours, the two-career family, and over-scheduled children, tools like Facebook have evolved to fill a need that’s been usurped (time-wise) by our busy lives.  We no [...]