You supply Google with the right information for your locations, optimize them for local markets, and nurture the local dialogue. But, Google still manages to pull different information from somewhere and present that in the results. Chances are, this information was once good information and maybe still is “not wrong”, but it is not what [...]

This week, Will mentioned the study released by Implied Intelligence, showing that accuracy on Google is lower than that of internet yellow pages, yet Google actually has broader coverage. In other words, locations are more likely to show up in Google, but the information about them may be wrong. The important point here is that the [...]

…depends on what you’ve been doing. We have seen this play before, many times. Google makes a change and everyone starts to scramble. The thing is, this is not really new. Google has always had some level of penalty for bad linking practices. Now, you are at least warned about it, though you are more [...]

A Facebook friend asked this about social media: Is the common Internet user craving more lengthy content or still happy with quick snippets? (Thanks Tom S.) We are seeing two ways to approach social media. Facebook is built on quick hits and snippets that we engage in frequently but not very deeply; It’s fun, mildly [...]

SEO is like being good at a sport, or playing an instrument well. No matter how good you are, you need to keep working at it – practice, continued improvements, seeking new ways to improve performance. Stop practicing your sport, or playing music, and your skills diminish, your performance suffers. SEO is the same way. [...]

One of the long standing myths about the Internet is that it is “easy.” By this I mean, we can easily change websites, setting up an email campaign is done quickly, and tracking users is simple. On the surface, I understand how people can get this impression. But the reality is, this impression is achieved [...]

It is a rare week when we don’t hear the claim “I can guarantee top-of-page-one ranking”, or a client doesn’t  get an email or sales call from an “SEO Expert” telling them they have the secret to the engines rankings. The fact is we all would really like an easy path to good rankings. But, [...]

The big ones are weighing in. You should too. http://en.wikipedia.org/wiki/Main_Page You can get to your representative through the Wikipedia page. Wikipedia Google      

There is a buzz around the search results changes that Google is making. Emphasizing Google+ in SERPs will likely increase the pressure on Brands to formally engage, not just park their page. We have already seen consumers post (sometimes long) messages about brands with no acknowledgement from the brand itself. Now, those consumer post are [...]

As we jump into the New Year (btw – Happy New Year), there will be a lot of resolutions made, and broken. Among these, no doubt, will be marketers committing themselves to greater social media engagements, leveraging twitter and facebook and really developing their social strategy. By now most companies (should) have some level of [...]