Twas Thanksgiving night, and all through the house From every room, there was the clicking of a computer mouse. The Black Friday ads were stacked on a table with care, While the family researched online if the sale offers were fair. There were discounts in banner ads providing incentive to buy, From retailer sites I’d [...]

Display based re-targeting (sometimes referred to as re-marketing) can be an effective way to provide an additional means of driving conversions from users who don’t choose to take an action on their initial visit to your site or landing page. Implementation of a re-targeting campaign can range from very basic (re-targeting your marketing message to [...]

In an announcement from Google via the AdWords Blog, effective November 2nd, ads that have previously shown to the side of the organic search results may now being to appear below them.  Google says that they will be dynamically optimizing each results page to provide the best experience for users, meaning the layout may not [...]

By now if your business has anything to gain during the holiday shopping season you’ve likely made your holiday marketing list and checked it twice.  But, if that plan doesn’t include mobile, you may want to check it a 3rd time.  According to a Mobile Insider article posted on October 27th by Steve Smith, mobile [...]

Celebrities have long had their pet projects outside of their normal acting or music careers, from fragrances and clothing lines, to workout videos and celeb-reality television shows.  And the most recent?  Search engine development.   Yes, that’s right…  90’s rapper MC Hammer is reportedly going up against Google in development of a new search engine called [...]

On October 13th, Google posted information on an update regarding how local business information is gathered and posted on the property.  In a move that Google says will “streamline the way updates are made to potentially incorrect or outdates business listings”, the search giant is now going to be actively updating local business information as [...]

In having some recent conversations with companies regarding builds of Facebook profiles, mobile apps, YouTube channels, and other such assets, I’ve had some déjà vu moments taking me back to my start in the digital industry back in the mid to late 90’s. At the time, I was working for an agency that had core [...]