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Black Friday (An Ode to Multimedia Consumption)

November 23rd, 2011 1 comment

Twas Thanksgiving night, and all through the house From every room, there was the clicking of a computer mouse. The Black Friday ads were stacked on a table with care, While the family researched online if the sale offers were fair. There were discounts in banner ads providing incentive to buy, From retailer sites I’d [...]

5 Tips for Starting a Re-Targeting Campaign

November 11th, 2011 No comments

Display based re-targeting (sometimes referred to as re-marketing) can be an effective way to provide an additional means of driving conversions from users who don’t choose to take an action on their initial visit to your site or landing page. Implementation of a re-targeting campaign can range from very basic (re-targeting your marketing message to [...]

Google Changes Paid Ad Placements

November 4th, 2011 No comments

In an announcement from Google via the AdWords Blog, effective November 2nd, ads that have previously shown to the side of the organic search results may now being to appear below them.  Google says that they will be dynamically optimizing each results page to provide the best experience for users, meaning the layout may not [...]

Time to Mobile-ize Your Holiday Marketing Strategy

October 28th, 2011 No comments

By now if your business has anything to gain during the holiday shopping season you’ve likely made your holiday marketing list and checked it twice.  But, if that plan doesn’t include mobile, you may want to check it a 3rd time.  According to a Mobile Insider article posted on October 27th by Steve Smith, mobile [...]

Search Engine Founders: Larry, Sergey, and…. MC Hammer???

October 21st, 2011 No comments

Celebrities have long had their pet projects outside of their normal acting or music careers, from fragrances and clothing lines, to workout videos and celeb-reality television shows.  And the most recent?  Search engine development.   Yes, that’s right…  90’s rapper MC Hammer is reportedly going up against Google in development of a new search engine called [...]

No Longer Asking Permission: Faster Updates to Local Business Listings on Google.

October 14th, 2011 No comments

On October 13th, Google posted information on an update regarding how local business information is gathered and posted on the property.  In a move that Google says will “streamline the way updates are made to potentially incorrect or outdates business listings”, the search giant is now going to be actively updating local business information as [...]

If You Build It, Will They Come? Only If You Promote It.

October 7th, 2011 No comments

In having some recent conversations with companies regarding builds of Facebook profiles, mobile apps, YouTube channels, and other such assets, I’ve had some déjà vu moments taking me back to my start in the digital industry back in the mid to late 90’s. At the time, I was working for an agency that had core [...]