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AOL, Microsoft, and Yahoo Form Display Inventory Alliance

March 16th, 2012 No comments

In a move originally announced in November 2011, AOL, Microsoft, and Yahoo have officially begun to offer each others unsold display advertising inventory in the US.  The inventory is managed through real time bidding, with AOL and Yahoo inventory flowing through the Right Media AdExchange, while Microsoft is using it’s own exchange, which is built [...]

Personalization: Too Much?

March 9th, 2012 No comments

Search engines and digital properties in general are making more and more of a push towards personalization, with the idea that customizing information to the user’s previous behavior will create a more relevant digital experience.  Just this quarter alone, there have been major releases from the top trafficked properties pushing towards a more personal experience.  [...]

Are Facebook Ads Really “Display”?

February 24th, 2012 No comments

In looking at display media statistics, the data overwhelmingly points to Facebook as the clear leader, both in terms of advertiser display spending, as well as in usage.  According to data released by eMarketer this month, the total US display advertising net revenues were roughly $12.4 billion in 2011.  Facebook’s net ad revenues came in [...]

A Re-Cap of Recent Microsoft AdCenter Updates

February 10th, 2012 No comments

On February 1st, Microsoft announced a few new features that became available with the January 2012 AdCenter Release.  Below is a rundown of what’s new:  New Mobile Targeting Options – Advertisers who place mobile campaigns through AdCenter now have the option of targeting specific mobile operating systems, as well as separating out tablet users from [...]

The Ego Driven Social Media Play: Only A Short-Term Gain

February 3rd, 2012 No comments

Let’s face it.  There is a certain amount of ego that goes into a business’s social media play.  At first it was just having a presence on the likes of Facebook, Twitter, YouTube, Foursquare, or any of the number of social properties out there, that was something of a bragging right.  As adoption grew, the [...]

Google Privacy Policy Changes: A Self-Proclaimed Realist’s View

January 27th, 2012 No comments

Google sure is on a roll when it comes to creating controversy in 2012! Just one week after creating a stir over increased personalization via Search Plus Your World, the company announced that it is making changes to its privacy policy effective March 1st, and this seemingly has the whole digital industry in an uproar [...]

Google To Report Impression Share for Ad Groups

January 20th, 2012 No comments

Earlier this week, Google announced via the AdWords blog, that impression share metrics will soon be available to advertisers at an ad group level.  (Previously, impression share was a metric that could only be viewed at a campaign level.)  The impression share level metrics available will be overall impression share (percentage of time ads in [...]

Google’s “Search Plus Your World”: A Fear of Change or Something More Sinister?

January 13th, 2012 No comments

The search industry, including our very own 15miles blog, has been buzzing this week with commentary on Google’s “Search Plus Your World” release, which is being touted as one of the most radical changes to search engine results pages ever made.  In a nutshell, users signed into their Google+ accounts, while searching, are likely to [...]

One User’s Wish-List for Facebook’s Advertising Platform

December 9th, 2011 No comments

73% of US companies use social media as part of their marketing mix (Socialmediatoday.com, December 2011). 75% of brand ‘likes” on Facebook come from advertisements.  (Mashable, January 2011) The 2011 Social Media Marketing Report published in April of this year, points to the fact that small businesses benefit most from social media, as compared to [...]

Geographic Targeting in Paid Search: 2011 Changes in Review

December 2nd, 2011 No comments

Geo-targeting your paid search campaigns?  2011 brought some changes to how geographic targeting functionality can be applied in both Google and Bing.  While Google removed some previous functionality, Bing added to theirs.  Below is a review of the year’s major changes related to geographic targeting in paid search. Google Ending Custom Shape Targeting Option Advertisers [...]