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Google Local Search A Giant Step Backward

August 3rd, 2012 2 comments

Back in May we observed a big shift in the Google search results for a host of local service and retail queries. I documented some of the observations in my  local search expert (designed experiment on links)  column on Clickz  entitled “Was the Penguin Update in Fact the Honey Badger Update?”. In effect Google’s Penguin update [...]

Finders Are Now Seekers: How Local Has Changed the Game

April 30th, 2012 No comments

Check out this month’s Local column from 15miles on Clickz: http://www.clickz.com/clickz/column/2171149/finders-seekers-local-changed-game

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Six (6) Major Trends in 15miles/Localeze Local Search Usage Study

April 9th, 2012 No comments

Over the past five years, dramatic changes in how consumers select businesses in the local marketplace have evolved from a heavy reliance on directories and local media sources such as printed Yellow Pages to online mediums, such as search engines, local search sites, first on desktops and now increasingly on mobile devices including tablets. This [...]

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Come Join Us at SES NY This Week

March 19th, 2012 No comments

Spring is in the air and Search will be the topic of the week at Search Engine Strategies (SES) at the NY Hilton this week, Tuesday through Thursday. Come see 15miles at the conference. We will be moderating a session on Tuesday entitled: Local Myth Busters – Local Optimization Facts Proven or Debunked In this [...]

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Designed Experiments – Are You Leading or Following the Herd

January 23rd, 2012 No comments

I am often surprised when I talk to industry practitioners and engage in conversations on optimization schemas and the techniques they use to improve Google local listings and Place Pages, how very basic and similar the responses are. They all pretty much parrot out: Claim listing, Fill in all possible content, Measure improvement, Repeat step [...]

Thank You and Happy Holidays

December 19th, 2011 No comments

I was reminded this weekend, with the homecoming of my children and visits with friends both old and new, that it is time to shift our attention, ever so briefly, from the world of innovation to the world of tradition. To honor the season, 15miles will suspend blogging until the New Year, to allow us [...]

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2012 – 3 Predictions for the Coming Year

December 12th, 2011 No comments

It’s that time of the year to look forward and plan for potential future innovations so we can be prepared to hone their advantages for our marketing plans. If 2012 is anything like 2011, we can certainly expect change in fast motion once again. So here is just a few  items keeping our eyes on [...]

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Death of the Website as a Marketing Tool

December 5th, 2011 No comments

One of the questions being asked by small and large brands today relates to the relevance and importance of the company website. Some wonder if with the rise in importance of social platforms like Facebook; should they just concentrate their efforts on their FB page. Or that since Google Place Pages now dominate the top [...]

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Consumers are Beating a Path to Your Door

November 28th, 2011 No comments

By all early indications, Holiday Shopping is off to a great start with some forecasts showing a 7% boost in sales over last year.  Add to this the projected 15%in online sales and you have to ask yourself; Self, have I prepared a welcome mat for these customers or bricked-up the door? Local search on [...]

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Local Optimization Schema – Apple iPhone 4S

November 21st, 2011 No comments

Recently I penned a column in Clickz about my experiences with the new Apple iPhone 4S; “Will Apple’s Siri Change the Voice of Local Search?”. Now that I have spent some time with the device or should I should say Siri, I offer the following observations to allow for optimization of you local business information: Business Listing inclusion [...]