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Google+ Vanity URLs Are Latest Good Reason to Start Engaging

August 16th, 2012 No comments

Google announced this week that it will be rolling out vanity URLs for brands (first in a beta stage, then at an undetermined date on a widespread basis. This represents another step in Google’s commitment to making G+ a true marketing destination for brands, which is another reason you shouldn’t be ignoring G+. As we’ve [...]

Google Ups the Stakes for Mobile-Optimized Sites

August 7th, 2012 No comments

Hopefully you’ve prepared a mobile-optimized experience for your web site based on the continued growth of the mobile market, the high purchase intent that users exhibit, and the fact that many of your competitors haven’t done so. But if you are still holding out for another reason to embrace this opportunity, here’s a great one: [...]

#NBCFail, the 3 Ms, & Your Marketing Strategy

August 2nd, 2012 No comments

The Olympics have made for great fodder for social media discussion over the past week, not only for the performance of the athletes themselves but also for the performance of NBC in broadcasting the events. The network’s follies quickly spawned a Twitter hashtag meme, #NBCfail, because of issues like: Editing moments out of the opening [...]

The New SEO Math – 4th Place Organic = 15th Overall = < Traffic

July 27th, 2012 No comments

You’ve just received your monthly organic rankings report from your SEO agency, and you’re excited to see that you’re ranking between 4th and 7th place for a number of key terms. And on the surface you should be – traditionally those types of rankings would put you around the middle of the first page and [...]

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Google+ Latest Integration Has Strong SEO Potential

July 19th, 2012 No comments

The thing we’ve always liked about social networking is that it engages users in a way that many other mediums do not. The opportunity to establish or fortify a relationship with a customer on a platform they place value in is too good to pass up. But with Google’s latest G+ maneuver, we have to [...]

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Early Thoughts on Apple Maps

June 27th, 2012 No comments

The local search landscape has been rocked several times in the last year alone, and now Apple has a new product that could shift the scene again. The new Apple Maps has now been available to developers for a week, and while we’re a long way from understanding exactly where it falls into the local [...]

Weathering the Storm of Digital Marketing Changes

June 7th, 2012 No comments

Even though it’s June, the past couple of weeks would have been a horrible time to take a vacation if you’re involved in online marketing. You’d have come back to the office to find: Google Place pages morphed into Google+ Local pages, an effort to build familiarity with the Google+ social brand so that it [...]

Google’s Places Change Misses Biggest Opportunities

May 31st, 2012 No comments

Google’s announcement yesterday of the migration of Google Place pages to Google + Local pages feels shallow and self-serving – something geared more towards promoting their own interests than serving the needs of searchers and businessowners/brands. To be direct (as if that wasn’t already), the biggest problems facing Google Places have long been: -inaccurate data [...]

Don’t Let Penguin Chill Your Organic Traffic

May 17th, 2012 1 comment

Hopefully you are not one of the businesses currently claiming that Google’s Penguin update has “ruined my business.” The recent algorithm update, which is unique in that it is by Google’s own admission designed NOT to improve search results quality but instead to penalize links obtained through dubious means, is a great reminder of how [...]

Bit.ly Releases New Study on Best Times for Social Posting

May 10th, 2012 No comments

One of the biggest challenges in executing an effective social campaign is cutting through the clutter and making your message stand out. You need a couple of factors working in your favor to gain the audience’s attention: a compelling message, and good timing. Bit.ly has released a new study that may help you with the [...]

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