Check out this month’s Local column from 15miles on Clickz: http://www.clickz.com/clickz/column/2171149/finders-seekers-local-changed-game

Hopefully you were able to attend the webinar last week detailing the results of the annual 15miles/comScore/Localeze Local Search Study. If so, you may have been intrigued by what I thought was one of the more interesting findings: respondents selected local listings as the most trusted local business data source, ahead of organic and paid [...]

This week, Will mentioned the study released by Implied Intelligence, showing that accuracy on Google is lower than that of internet yellow pages, yet Google actually has broader coverage. In other words, locations are more likely to show up in Google, but the information about them may be wrong. The important point here is that the [...]

Recently database firm Implied Intelligence (as reported by Greg Sterling) conducted an observational study to see which of the Local Search sites had the most, best data.  As part of the study, they looked at not only the Local Search foundations of Name, Address, and Phone Number (NAP), they also looked at some of the [...]

…depends on what you’ve been doing. We have seen this play before, many times. Google makes a change and everyone starts to scramble. The thing is, this is not really new. Google has always had some level of penalty for bad linking practices. Now, you are at least warned about it, though you are more [...]

The entire issue around trademarked search terms is back in the news again. Rosetta Stone, the proprietors of the language software that you can buy at the mall – and apparently online, has been granted “go-forward” status on their trademark lawsuit against Google. The meat of the suit is the age old (at least Internet [...]

Over the past five years, dramatic changes in how consumers select businesses in the local marketplace have evolved from a heavy reliance on directories and local media sources such as printed Yellow Pages to online mediums, such as search engines, local search sites, first on desktops and now increasingly on mobile devices including tablets. This [...]