Spring is in the air and Search will be the topic of the week at Search Engine Strategies (SES) at the NY Hilton this week, Tuesday through Thursday.

Come see 15miles at the conference.

We will be moderating a session on Tuesday entitled:

Local Myth Busters – Local Optimization Facts Proven or Debunked
In this session we’ll tackle the nitty-gritty details of optimizing Listings and Place Pages in Google, Yahoo and Bing. No generalities or overview theories, just the details. And we’ll answer the question that everyone wants an answer to – How do I get better position? In this session we will also address:

• Citations
• Images
• Ratings and reviews

And then on Wednesday I will be speaking:

Local + Social: The Future of Promotion
Clearly, two of the hottest categories in online marketing are local search and social. Find out which data feed services work best for mass local listings online and on the mobile web, plus which social networking features have the most effect on local marketing. From Geolocation social media with FourSquare to local search marketing with Google Places, this session will offer tried and true strategies for maximizing visibility on the local search and social web.

In addition, we will be participating as the subject matter expert on the Roundtable discussions (Tues & Wed).

Please stop by and say hello.