Google sure is on a roll when it comes to creating controversy in 2012! Just one week after creating a stir over increased personalization via Search Plus Your World, the company announced that it is making changes to its privacy policy effective March 1st, and this seemingly has the whole digital industry in an uproar [...]

Google’s had quite a busy week, rolling out Google Offers in new markets, announcing a controversial privacy policy change, and doing their best to force everyone into Google+ usage. They’ve been tweaking their search engine results page algorithm as well in two different ways. As of this morning, Google has confirmed another update to its [...]

Pettiness is nothing new in the online world. Let’s face it – most of us in the space are geeks, nerds, or perpetual adolescents. With that comes low self-esteem, and with low self-esteem comes the type of oneupmanship you only see in computer labs on college campuses, and computer labs…well, in the valley. So, in [...]

I am often surprised when I talk to industry practitioners and engage in conversations on optimization schemas and the techniques they use to improve Google local listings and Place Pages, how very basic and similar the responses are. They all pretty much parrot out: Claim listing, Fill in all possible content, Measure improvement, Repeat step [...]

Earlier this week, Google announced via the AdWords blog, that impression share metrics will soon be available to advertisers at an ad group level.  (Previously, impression share was a metric that could only be viewed at a campaign level.)  The impression share level metrics available will be overall impression share (percentage of time ads in [...]

With the Super Bowl around the corner, we’re all about to be inundated with stories about Super Bowl ads, and one of the major discussion points we always hear is whether the ads are worth the investment. The answer is likely different for every advertiser, hinging on their maturity as a brand and most importantly [...]

The big ones are weighing in. You should too. http://en.wikipedia.org/wiki/Main_Page You can get to your representative through the Wikipedia page. Wikipedia Google      

Motricity has released its study from Christmas, and if it’s numbers are to be believed, mobile has truly come into its own as a commerce venue.  Here are a few stats from their study: 38% of consumers used a mobile device to purchase a gift 37% used or signed up for a digital coupon using [...]

The search industry, including our very own 15miles blog, has been buzzing this week with commentary on Google’s “Search Plus Your World” release, which is being touted as one of the most radical changes to search engine results pages ever made.  In a nutshell, users signed into their Google+ accounts, while searching, are likely to [...]

Earlier this week, Google launched Search Plus Your World, a change to its search engine results page that adds Google + data to your search results, often at the expense of more relevant content. The impact of this change to the average Googler may not be felt immediately, and as with any Google change it [...]