I was reminded this weekend, with the homecoming of my children and visits with friends both old and new, that it is time to shift our attention, ever so briefly, from the world of innovation to the world of tradition. To honor the season, 15miles will suspend blogging until the New Year, to allow us [...]

By now, you’ve likely been inundated with all the statistics explaining the tangible opportunity the mobile web offers you as a marketer. Yet according to Google, only 33% of advertisers have optimized their web site for the mobile experience. If you fall into that remaining 67%, then you are missing out on the chance to [...]

“What can we do to improve our quality score?” I understand this question. I often talk in terms of this question because it is a number that people relate to, and to some degree, are bit frightened by. Mention it, and you get attention. The question, in and of itself is irrelevant. Quality score is [...]

It’s that time of the year to look forward and plan for potential future innovations so we can be prepared to hone their advantages for our marketing plans. If 2012 is anything like 2011, we can certainly expect change in fast motion once again. So here is just a few  items keeping our eyes on [...]

73% of US companies use social media as part of their marketing mix (Socialmediatoday.com, December 2011). 75% of brand ‘likes” on Facebook come from advertisements.  (Mashable, January 2011) The 2011 Social Media Marketing Report published in April of this year, points to the fact that small businesses benefit most from social media, as compared to [...]

As you complete your 2012 marketing plan, you’ve spent hours building a traffic generation plan. You’ve crunched numbers, negotiated rates, and worked to structure a plan that drives tons of traffic to your site. But have you spent a proportional amount of time thinking about what sort of content the user will engage once he [...]

We’ve all seen them – the books sitting in the airport bookstore.  The ones with clever names, designed to cajole even the savviest businessperson into thinking they’ve been missing that one thing.  “I can be a one-minute manager!” you say to yourself, dreaming that oversimplifying your life – business, family, clients, kids, finances – is [...]

One of the questions being asked by small and large brands today relates to the relevance and importance of the company website. Some wonder if with the rise in importance of social platforms like Facebook; should they just concentrate their efforts on their FB page. Or that since Google Place Pages now dominate the top [...]

Geo-targeting your paid search campaigns?  2011 brought some changes to how geographic targeting functionality can be applied in both Google and Bing.  While Google removed some previous functionality, Bing added to theirs.  Below is a review of the year’s major changes related to geographic targeting in paid search. Google Ending Custom Shape Targeting Option Advertisers [...]

You may have recently seen this story about a dentist threatening to sue a patient because of a negative review posted on Yelp. The newsworthy angle here isn’t the lawsuit itself, or the fact someone took to the internet to share negative feedback about a business.  The issue that is applicable to all marketers here [...]