By now if your business has anything to gain during the holiday shopping season you’ve likely made your holiday marketing list and checked it twice.  But, if that plan doesn’t include mobile, you may want to check it a 3rd time.  According to a Mobile Insider article posted on October 27th by Steve Smith, mobile [...]

If you’re looking for ways to boost conversions – and who isn’t – then Google’s new beta test product is sure to grab your attention. For years, sophisticated marketers have used dynamic landing pages to tailor content and user experience to a visitor’s previously-expressed interests. And that concept has existed in a limited form within [...]

So, last week I touched on the need to create habits in order to prepare for what technology is bringing us. As I was writing that, Apple was releasing the iPhone 4s, or more specifically, Siri. If anything exemplifies the need to start creating new habits, it is Siri. Up to this point, when we [...]

Mark the date.  This is a day that you will tell your kids about.  If they’re as geeky as I am.  As we’ve been preaching for years (seriously, years), the phone call is as or more important (depending on your business) than any click or any online communication activity that is typified by search.  Don’t [...]

I am concerned for local and national advertisers when I see, unscrupulous firms that do not understand the local space selling products to advertisers that will not impact their local lead generation in a meaningful way. The latest area that has my attention is SEO (Search Engine Optimization) firms that now all of the sudden  [...]

Celebrities have long had their pet projects outside of their normal acting or music careers, from fragrances and clothing lines, to workout videos and celeb-reality television shows.  And the most recent?  Search engine development.   Yes, that’s right…  90’s rapper MC Hammer is reportedly going up against Google in development of a new search engine called [...]

It has been a bit of a rough week for SEO – first, a study suggested that the frequency with which searchers click on first page organic results has been reduced significantly, then later in the week Google delivered the news that new encryption policies would take away some keyword-level transparency from organic reporting, making [...]

Good marketing, in part, is about creating and establishing the habits that allow your organization to take advantage of technology, market opportunities, and industry direction as they evolve. Sometimes, this means creating process and doing things that, in the near term don’t seem to produce a lot of tangible benefits. We have entered another period [...]

When I talk to my clients about social, I tend to throw around the concept of “21st Century Community”.  The idea here is that between working more and longer hours, the two-career family, and over-scheduled children, tools like Facebook have evolved to fill a need that’s been usurped (time-wise) by our busy lives.  We no [...]

As a gadget geek, I and up to 4 Million other geeks, conducted our pilgrimage to the Apple Store over the weekend to seek out the new Apple iPhone 4s.  Truth be told, I was perfectly  happy with my normal iPhone 4, but I was seduced by the new voice recognition feature called “Siri”.  Now [...]