I have been working with clients in the online space since the mid 90s and have always been intrigued by the lag time between consumers’ use of online capabilities and the marketers’ recognition of the way this is evolving.  At 15miles, our local search study has shown greatly increased usage of sources by consumers, and [...]

As Google builds up content directly, they are dropping third party review sources and expanding the use of the Place Pages information across Google platforms. This has immediate implications, but may also be foreshadowing a deeper integration with Google Plus. Implications for businesses are multi-faceted. But two key points are essential, highlighting the increasing weight [...]

-The stats on Google Plus indicate how it’s important to pay attention to what metric you’re paying attention. -A wickedly exciting tool with wickedly exciting features – brought you by the guy who brought you the original Mac interface. -There’s no social like big social – does Google have the juice to attract an entrenched [...]

-Google has developed Panda as a filter for low quality Web sites -This change impacts publishers and sites focused on advertising more than standard business sites -Best Practices continue – build great content and have a functional site Google’s most recent update to their algorithm, Panda, launched in late February. Panda, at its core, is [...]