When we talk with our clients about digital advertising, one of the strategies we promote is Value Extension. As we invest in programs such as display or search, there are opportunities to extend the value of these campaigns. Use of mobile and social media connections, with the permission of the users, are platforms to continue [...]

Today we live in an environment where change in the Local Marketing arena is at an all time high.   The biggest challenge facing national brands and local businesses alike is how do you cut through all the noise of what’s available and strike at a prioritized approach to building local lead generation. How much time [...]